http://www.dchusid.com debchusid Wed, 19 Oct 2011 13:33:09 +0000 http://www.dchusid.com en http://www.dchusid.com/From-the-Edge http://www.dchusid.com/following/dchusid.com/From-the-Edge Wed, 19 Oct 2011 13:33:09 +0000 debchusid 2167186 One day's exploration is the next day's breakthrough viral campaign. The social world has opened doors and pushed boundaries. Engaging messages can be made and found anywhere. These are my explorations from the edge. 24 FRAMES 24 HOURS During the Mobile Art Conference which took place at the ITP Tisch School of the Arts at NYU (New York University), I collaborated with a group of enormously talented artists to create the film "24 Frames 24 Hours". All material was filmed and post-produced on mobile devices and tablets. This film is part of an international mobile film making project. MY PICS ON CNN iREPORT What I found fascinating at Occupy Wall Street were the ordinary people; a grandfather, a clean-cut kid, the next door neighbor type who were all there to stand up for democracy. Guess what?, CNN found it fascinating too. <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0906_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0906_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0899_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0899_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0901_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0901_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0889.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0889_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0908.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0908_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0903.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0903_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0912_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0912_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0915_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0915_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0900_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0900_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_1412_600.JPG" border="0" width="600" height="450" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_1412_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0907_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0907_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0914_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0914_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0926.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0926_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/OWS_3_protesters.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/OWS_3_protesters_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/OWS_discuss_civil_disobedience_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/OWS_discuss_civil_disobedience_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/OWS_If_I_had_a_job.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/OWS_If_I_had_a_job_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/OWS_We_the_people_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/OWS_We_the_people_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0937_600.JPG" border="0" width="600" height="450" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0937_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0905.JPG" border="0" width="600" height="800" width_o="600" height_o="800" src_o="http://payload.cargocollective.com/1/4/128382/2167186/IMG_0905_o.JPG" align="left" /> http://www.dchusid.com/NY-Lottery http://www.dchusid.com/following/dchusid.com/NY-Lottery Thu, 18 Aug 2011 17:44:02 +0000 debchusid 1880700 LIFE DOESN'T GIVE YOU SECOND CHANCES The New York Lottery was launching their new Minute to Win It™ instant game, based on the hit NBC game show of the same name. With one big difference—unlike the game show you actually got two chances to win. And that’s one more than life gives most people. Rich media banner Don’t we all know someone who’s goofed up so badly that they don’t deserve a second chance? Well, now with our video e-card generator, people could let these individuals in their lives know how they really felt. In addition to bringing the campaign idea to life in an engaging and interactive way, this cheeky e-card generator was also viral by nature. It encouraged those that received it to create their own and pass along the fun. So, whom would you send one to? <img src="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee1_HR_600.jpg" border="0" width="600" height="456" width_o="713" height_o="542" src_o="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee1_HR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee2_HR_600.jpg" border="0" width="600" height="456" width_o="713" height_o="542" src_o="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee2_HR_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee3_HR_600.jpg" border="0" width="600" height="456" width_o="713" height_o="542" src_o="http://payload.cargocollective.com/1/4/128382/1880700/newmarquee3_HR_o.jpg" align="left" /> Print <img src="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint1_sm.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint1_sm_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint2_sm.jpg" border="0" width="370" height="479" width_o="370" height_o="479" src_o="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint2_sm_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint3_sm.jpg" border="0" width="376" height="487" width_o="376" height_o="487" src_o="http://payload.cargocollective.com/1/4/128382/1880700/2ndchancePrint3_sm_o.jpg" align="left" /> http://www.dchusid.com/Johnnie-s-Dog-House http://www.dchusid.com/following/dchusid.com/Johnnie-s-Dog-House Wed, 17 Aug 2011 12:28:39 +0000 debchusid 1865131 EAT HEALTHY, TOMORROW What do you do when your baby brother leaves the corporate world to open up a fast food restaurant? You give him an ad, logo and the signage he needs and get paid in hotdogs. But who cares..."I'll eat healthy, tomorrow." <img src="http://payload.cargocollective.com/1/4/128382/1865131/JDH_1.jpg" border="0" width="576" height="468" width_o="576" height_o="468" src_o="http://payload.cargocollective.com/1/4/128382/1865131/JDH_1_o.jpg" align="left" /> http://www.dchusid.com/Frontline-Plus http://www.dchusid.com/following/dchusid.com/Frontline-Plus Tue, 16 Aug 2011 18:40:52 +0000 debchusid 1870653 TOUGH LOVE People spoil their dogs in so many ways. But some doggie parents fail to realize the one thing they might not be giving them, is the thing they really need, Frontline Plus. If dogs only could talk, here's what they'd say. <img src="http://payload.cargocollective.com/1/4/128382/1870653/frontline1.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1870653/frontline1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1870653/frontline2.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1870653/frontline2_o.jpg" align="left" /> http://www.dchusid.com/U-S-Coast-Guard http://www.dchusid.com/following/dchusid.com/U-S-Coast-Guard Tue, 16 Aug 2011 15:44:37 +0000 debchusid 1869520 THE SHIELD OF FREEDOM The rebranding of the Coast Guard after 9/11 succeeded in transforming the perception of potential enlistees from a lifesaving unit to a more aggressive military service. Outdoor signage and print targeted college bound students. In addition, 150 recruiting offices were provided with customizable "kits" that contained indoor and outdoor signage, posters, postcards and other office collateral to visually and emotionally convey their new role in defense of the country. <img src="http://payload.cargocollective.com/1/4/128382/1869520/CoastGuard2.jpg" border="0" width="576" height="720" width_o="576" height_o="720" src_o="http://payload.cargocollective.com/1/4/128382/1869520/CoastGuard2_o.jpg" align="left" /> http://www.dchusid.com/Health-and-Wellness http://www.dchusid.com/following/dchusid.com/Health-and-Wellness Sun, 14 Aug 2011 21:10:26 +0000 debchusid 1861524 The quality of people’s lives is directly related to their health and well-being. But that doesn’t always mean serious, live saving drugs. Sometimes, providing the right amount of pain medication, taking the right preventative steps or providing a patience with an engaging and easy adherence program can make a huge difference in a person’s life. VARIOUS PRINT CAMPAIGNS <img src="http://payload.cargocollective.com/1/4/128382/1861524/bupro1.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1861524/bupro1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/bupro2.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1861524/bupro2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_1_600.jpg" border="0" width="600" height="388" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_2_600.jpg" border="0" width="600" height="388" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_3_600.jpg" border="0" width="600" height="388" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/4/128382/1861524/hazmat_Page_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill1.jpg" border="0" width="486" height="314" width_o="486" height_o="314" src_o="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill2.jpg" border="0" width="486" height="314" width_o="486" height_o="314" src_o="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill3.jpg" border="0" width="486" height="314" width_o="486" height_o="314" src_o="http://payload.cargocollective.com/1/4/128382/1861524/tamifluwill3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/crestor1.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1861524/crestor1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1861524/crestor2.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1861524/crestor2_o.jpg" align="left" /> U+ PATIENT WELCOME KIT AND PROGRAM Going from a tablet to a self injectable for a diabetic patient can be frightening and overwhelming. The U+ program was designed to make the transition easy by providing the patient with a follow along dvd and a color coded 4 step mat to reinforce proper usage. To assist the patient with adherence and lifestyle changes towards better health, the "u get more" program provided incentives such as itune downloads to inspire exercise, text reminders of dosing days, a points refill program that provided discounts at popular clothing store, and a forum to connect with other patients. <img src="http://payload.cargocollective.com/1/4/128382/1861524/UPlusProgram_LR.jpg" border="0" width="594" height="756" width_o="594" height_o="756" src_o="http://payload.cargocollective.com/1/4/128382/1861524/UPlusProgram_LR_o.jpg" align="left" /> http://www.dchusid.com/Teen-Suicide-Prevention http://www.dchusid.com/following/dchusid.com/Teen-Suicide-Prevention Sun, 14 Aug 2011 20:15:26 +0000 debchusid 1861391 TXT 2B HEARD The Problem: Most troubled teens find it hard to express themselves and often complain about not being heard. The Insight: Rap music originated as a form of self-expression and is popular among teens. Texting is the first line of communication for most teens. The idea: Amplify the excitement of a live Rap battle by adding the interactivity of texting. How it works: We organize live freestyle rap battles where the audience would be able to text in short messages. These messages would appear on a screen on stage and the rappers would have to weave them into their rap. At the end of the battle, a surprise celebrity guest from the hip-hop world shows up and either serves as a judge for the finals or actually faces off against the finalists. This event will entertain while providing teens with a unique platform to express themselves. <img src="http://payload.cargocollective.com/1/4/128382/1861391/txt2bheard_600.jpg" border="0" width="600" height="463" width_o="792" height_o="612" src_o="http://payload.cargocollective.com/1/4/128382/1861391/txt2bheard_o.jpg" align="left" /> http://www.dchusid.com/Cuervo http://www.dchusid.com/following/dchusid.com/Cuervo Fri, 12 Aug 2011 19:48:18 +0000 debchusid 1855277 IT ALL ADDS UP TO 1800 All the fun little things you love to do, add up to a naughty time with Cuervo 1800. Thanks, I’ll have another. <img src="http://payload.cargocollective.com/1/4/128382/1855277/cuervo1.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1855277/cuervo1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1855277/cuervo2.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1855277/cuervo2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/128382/1855277/cuervo3.jpg" border="0" width="378" height="489" width_o="378" height_o="489" src_o="http://payload.cargocollective.com/1/4/128382/1855277/cuervo3_o.jpg" align="left" /> http://www.dchusid.com/Exxon-Mobil http://www.dchusid.com/following/dchusid.com/Exxon-Mobil Thu, 07 Jul 2011 19:30:16 +0000 debchusid 1696608 RETURN AND EARN LOYALTY PROGRAM The return and earn program was designed for Exxon Mobil's branded wholesalers nationwide, and provides customized marketing materials for each station as well as the technology requirements for a rollback at the pump feature and reward tracking. <img src="http://payload.cargocollective.com/1/4/128382/1696608/Exxon_r-Eprogram.jpg" border="0" width="576" height="720" width_o="576" height_o="720" src_o="http://payload.cargocollective.com/1/4/128382/1696608/Exxon_r-Eprogram_o.jpg" align="left" /> http://www.dchusid.com/Glidden http://www.dchusid.com/following/dchusid.com/Glidden Thu, 07 Jul 2011 19:30:14 +0000 debchusid 1696596 PAINTOPIA The Glidden iphone app Staring at a wall of 1000 paint chips is rather overwhelming for the typical consumer. Let alone all the trips back and forth to the store to get it right. So we thought...wouldn't it be cool if you could see your paint choices on YOUR walls with all YOUR very own furniture and decorations. Hence, Paintopia app was born. Click through the iphone screens to see how it works. <img src="http://payload.cargocollective.com/1/4/128382/1696596/mainapp-shot.jpg" border="0" width="670" height="454" width_o="2048" height_o="1390" src_o="http://payload.cargocollective.com/1/4/128382/1696596/mainapp-shot_o.jpg" align="left" caption="It begins with a smart paint chip that doubles as the wall marker for our Paintopia app. This special paint chip features a unique image on the reverse side, in this case a paintbrush, which our app connects with when it’s placed against the wall. "/> <img src="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen.jpg" border="0" width="144" height="259" width_o="144" height_o="259" src_o="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen_o.jpg" align="left" caption="The user can then start by comparing up to 4 colors from the Glidden color library and seeing them on the wall as swatches."/> <img src="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen2.jpg" border="0" width="144" height="259" width_o="144" height_o="259" src_o="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen2_o.jpg" align="left" caption="The next step involves using the roller tool to paint a larger area of the wall for a rough idea of how the color would work in the space."/> <img src="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen3.jpg" border="0" width="144" height="259" width_o="144" height_o="259" src_o="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen3_o.jpg" align="left" caption="Once the user has picked a color they like, it’s time to fill the whole wall with it."/> <img src="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen4.jpg" border="0" width="144" height="259" width_o="144" height_o="259" src_o="http://payload.cargocollective.com/1/4/128382/1696596/iphone_screen4_o.jpg" align="left" caption=" When they’re done, users can look around their new room, save photos, create a mood board of their painting project, locate a store to purchase their paint and even share their plans with the Glidden network on Facebook to get their friends to vote on it and give them confidence in their choice."/>